WORK

Rumbling Bald Resort

Rumbling Bald is a 36-hole resort located along scenic Lake Lure, N.C. Ownership has invested substantially in the golf courses and is creating an unforgettable experience for golfers. Southbound 4 was retained for golf-focused content marketing, public relations and search engine marketing. Out of the gate, we're proud to have made an substantial impact with this awesome partner.

Half Moon Bay Golf Links 

Half Moon Bay Golf Links (Half Moon Bay, Calif.) engaged Southbound 4 for a website audit and comp set analysis.  The work scope included a review of written, video and image content; strengthening calls-to-action; backlink analysis and domain authority check-up. An extensive set of recommendations was delivered and implemented to bolster SEO and website conversions for tee time reservations. 

Cherokee Valley Course & Club

We partnered with Cherokee Valley Course and Club in Greenville, S.C. to launch a new blog and content marketing program to educate golfers about the club's innovative memberships. In just under a year, our SEO blog posts have helped double website traffic while improving search position for a collection of high-value keywords. 

Sea Pines Country Club 
Champion Hills

Champion Hills in Hendersonville, N.C. tapped Southbound 4 to update its golf-focused website content; overhaul the site's blog structure, content, distribution and measurement; and to add earned media to the content marketing mix via a highly-targeted public relations track. 

Sailfish Point 

Sailfish Point is a private, oceanfront community on Hutchinson Island, Fla. Southbound 4 is leading a content marketing program for luxury buyers in target feeder markets while leveraging the club's upcoming renovation of its Jack Nicklaus Signature Golf Course by Nicklaus Golf Design.

Pinehurst Resort

Southbound 4 was selected by the "Cradle of American Golf" for external media relations. The mission: weave its tapestry of new and timeless offerings into compelling storylines to generate golf-based revenue. Our work includes blogging, content creation and distribution, third-party story placement and golf course rankings consultation. 

Arccos Golf

Utilizing SEO and market research, as well as social media signaling from users, I write blog posts and e-newsletter content for Arccos Golf, the game's first A.I.-powered game improvement platform. My work includes interviewing Arccos Ambassadors for in-depth features, interpreting data to create list-based blogs, data-driven previews of golf's major championships and holiday gift guides.

The Club at Pasadera

Southbound 4 conducted a full website audit for The Club at Pasadera in Monterey, Calif., including textual, image and video content, on- and off-site SEO, domain authority, keyword rankings and both desktop and mobile navigation. The final report was used as a roadmap for a planned update of the website.

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