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Rumbling Bald Resort

Rumbling Bald is a 36-hole resort located along scenic Lake Lure, N.C. Ownership has invested substantially in the golf courses and is creating an unforgettable experience for golfers. Southbound 4 was retained for golf-focused content marketing, public relations and search engine marketing. Out of the gate, we're proud to have made an substantial impact with this awesome partner.

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Half Moon Bay Golf Links 

Half Moon Bay Golf Links (Half Moon Bay, Calif.) engaged Southbound 4 for a website audit and comp set analysis.  The work scope included a review of written, video and image content; strengthening calls-to-action; backlink analysis and domain authority check-up. An extensive set of recommendations was delivered and implemented to bolster SEO and website conversions for tee time reservations. 

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Cherokee Valley Course & Club

We partnered with Cherokee Valley Course and Club in Greenville, S.C. to launch a new blog and content marketing program to educate golfers about the club's innovative memberships. In just under a year, our SEO blog posts have helped double website traffic while improving search position for a collection of high-value keywords. 

Sea Pines Country Club 
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Champion Hills

Champion Hills in Hendersonville, N.C. tapped Southbound 4 to update its golf-focused website content; overhaul the site's blog structure, content, distribution and measurement; and to add earned media to the content marketing mix via a highly-targeted public relations track. 

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Sailfish Point 

Sailfish Point is a private, oceanfront community on Hutchinson Island, Fla. Southbound 4 is leading a content marketing program for luxury buyers in target feeder markets while leveraging the club's upcoming renovation of its Jack Nicklaus Signature Golf Course by Nicklaus Golf Design.

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Pinehurst Resort

Southbound 4 was selected by the "Cradle of American Golf" for external media relations. The mission: weave its tapestry of new and timeless offerings into compelling storylines to generate golf-based revenue. Our work includes blogging, content creation and distribution, third-party story placement and golf course rankings consultation. 

Arccos Golf

Utilizing SEO and market research, as well as social media signaling from users, I write blog posts and e-newsletter content for Arccos Golf, the game's first A.I.-powered game improvement platform. My work includes interviewing Arccos Ambassadors for in-depth features, interpreting data to create list-based blogs, data-driven previews of golf's major championships and holiday gift guides.

The Club at Pasadera

Southbound 4 conducted a full website audit for The Club at Pasadera in Monterey, Calif., including textual, image and video content, on- and off-site SEO, domain authority, keyword rankings and both desktop and mobile navigation. The final report was used as a roadmap for a planned update of the website.