Content strategy, copywriting and freelance writing, Greenville, S.C.

WORK

Rumbling Bald

Rumbling Bald is a 36-hole retreat located along the shores of Lake Lure, N.C. Ownership has invested substantially in the golf facilities and is creating an unforgettable experience for golfers. Southbound 4 was retained for golf-focused content marketing, public relations, and direct story placement within our media network. Rumbling Bald set records for golf rounds in 2021.

Pinehurst Resort

Southbound 4 partners with the "Cradle of American Golf" for golf-focused marketing services. The mission: weave Pinehurst's tapestry of new and timeless offerings into compelling storylines to generate exposure and additional golf revenue. Our work includes content creation and distribution, third-party story placement, and golf course rankings consultation.

Cherokee Valley Course & Club

We partnered with Cherokee Valley Course and Club in Greenville, S.C. to launch a new blog and content marketing program to educate golfers about the club's innovative memberships. Over the course of two years, our SEO blog posts and backlinks have helped double website traffic while improving search position for a collection of high-value keywords and phrases.

Sea Pines Country Club

Sea Pines Country Club is Hilton Head Island's premier golf and lifestyle private club. Member-owned, and located inside the Sea Pines gates, we drill down on the local and regional market with content that attracts, engages, and delights in order to help generate new membership leads.

Champion Hills

Champion Hills in Hendersonville, N.C. tapped Southbound 4 to update its golf-focused website content, overhaul its blog structure using HubSpot's pillar-cluster model, and for a highly-targeted, golf-focused public relations utilizing a feeder market approach.

Sailfish Point

Sailfish Point is a private, oceanfront community on Hutchinson Island, Fla. Southbound 4 created and led a content marketing program for luxury buyers in target feeder markets while leveraging the club's wholesale renovation of its Jack Nicklaus Signature Golf Course by Nicklaus Golf Design.

Olde Cypress

The Club at Olde Cypress is a privately-owned, private golf club and community in the heart of Naples, Fla. Club officials retained Southbound 4 to publicize the "remastering" of its P.B. Dye-designed golf course as well as updates to its clubhouse. We created a buyer persona-based content strategy, produce SEO and UX blog posts, and place stories in feeder markets and nationally to help drive membership leads.

Arccos Golf

Southbound 4 writes blog posts and e-newsletter content for Arccos Golf, the game's first A.I.-powered game improvement platform. Our scope includes interviewing ambassadors for in-depth features, interpreting data for trend articles, and previews of golf's major championships and key tournaments.

OnCore Golf

The industry's leading direct-to-consumer golf ball company turned to Southbound 4 to develop a content strategy to elevate its pioneering brand among avid golfers. Our services include content writing, copywriting, email and SMS sales message writing, and direct story placement with media partners.

RADMOR Golf

RADMOR Golf is the industry's first fully-sustainable, eco-friendly golf apparel brand. No virgin polyester, ever. Just 100% cotton and (when called for) recycled polyester. Southbound 4 designed -- and is executing -- a PR program to introduce RADMOR to the golf world via golf, lifestyle and news media placements.

TRUE Linkswear

Founded by Jason Moore and his brother, PGA TOUR player Ryan Moore, "TRUE" is a walking-focused golf shoe brand based in Tacoma, Wash. TRUE engaged Southbound 4 to help further expose its craftsman footwear to golfers throughout North America and to assist in opening a green grass sales channel.