Southbound 4 helps golf-focused brands develop and execute strategic storytelling through impactful content that produces a high return on investment (ROI). The written word is a visceral connection to audiences that ultimately moves them to action. When content works in concert across marketing channels, magic happens.
Owner, Chief Writing Officer
Southbound 4 was founded in Greenville, S.C. in 2019. Prior to its inception (2004 - 2019), Shane helped create and lead the Resorts, Destinations and Real Estate Division of Buffalo Agency, an industry-leading golf marketing firm.
His key account partnerships included Pinehurst Resort, Destination Kohler, PGA National Resort and Spa, PGA Golf Club, The Sea Pines Resort, Casa de Campo, Nemacolin Woodlands Resort, The Concession Residences, Desert Highlands, Cordillera Ranch and Sailfish Point.
Over the past 20 years Shane's held seats on numerous boards, attended hundreds of trade shows, and worked closely with the World Golf Foundation, USGA and PGA of America to help grow the game while broadening its impact.
Certifications, Training and Memberships
Golf Writers Association of America (25-year member)
HubSpot Content Marketing (Certification)
HubSpot Social Media Marketing (Courses)
Google Analytics (Certification)
Facebook Blueprint (Courses)
Expert SEO Course, Express Writers
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