Southbound 4 helps golf-focused brands develop and execute strategic storytelling through impactful content that yields a high ROI. The written word is a visceral connection to audiences that ultimately moves them to action. When content works in concert across marketing channels, magic happens.  

Southbound 4 was founded in Greenville, S.C. in 2019. Prior to its inception (2004 - 2019), Shane helped create and lead the Resorts, Destinations and Real Estate Division of Buffalo Agency, an industry-leading golf marketing firm. 

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Over the past 20 years Shane's held seats on numerous boards, attended hundreds of trade shows, and worked closely with the World Golf Foundation, USGA and PGA of America to help grow the game while broadening its impact.

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Certifications, Training and Memberships​

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• Golf Writers Association of America (25-year member)

• HubSpot Content Marketing (Certification)

• HubSpot Social Media Marketing (Courses)

• Google Analytics (Certification)

• Facebook Blueprint (Courses)

• Expert SEO Course, Express Writers

• Copy Blogger Academy (Courses)

• AWAI Digital Copywriter (Courses)

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