Southbound 4 helps golf-focused brands develop and execute strategic storytelling through impactful content and expertly crafted communications. The written word provides the most visceral connection to audiences ... one that ultimately moves them to action. When content works in concert across marketing channels, magic happens.
Owner, Chief Writing Officer
Southbound 4 officially launched in Greenville, S.C. in the summer of 2019. Prior to its inception (2004 - 2019), I helped create and lead the Resorts, Destinations and Real Estate Division of Buffalo Agency.
One of the industry's leading integrated marketing firms, my key account partnerships included Pinehurst Resort, Destination Kohler, PGA National Resort and Spa, The Sea Pines Resort, Casa de Campo, Nemacolin Woodlands Resort, The Concession Residences, Desert Highlands, Cordillera Ranch and Sailfish Point.
Over the past 20 years I've held seats on numerous boards, attended hundreds of trade shows, and worked closely with the World Golf Foundation, USGA and PGA of America to help grow the game while broadening its impact.
Certifications, Training and Memberships
Golf Writers Association of America (25-year member)
HubSpot Content Marketing (Certification)
Google Analytics (Certification)
Facebook Blueprint (Courses)
CMAA Carolinas Chapter (former sponsor, supporter)
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