Content marketing has one of the highest returns on investment of any marketing channel. It builds awareness among highly-targeted audiences and buyer personas, and provides crucial touch points throughout the sales funnel. Certified through HubSpot's Content Marketing Program, I help clients create strategic, sustainable approaches to creating, distributing and measuring high quality, SEO content.
Modern public relations, namely earned media, is a vital component of an effective content marketing strategy. More than 90 percent of all media placements are online, even those originating in print. Media websites have high "domain authority" scores and provide quality backlinks and referral traffic. We design public relations programs integrated with content marketing tactics that deliver short- and long-term results.
MARKETING & AD COPYWRITING
Billions of ad impressions are served daily on Google and Facebook. Only those with tightly-written copy and strong-calls-to action will standout. Copywriting (especially for conversion) is one of the least understood disciplines in digital marketing. I'll help you create headlines, taglines, ad copy and landing page content that works hard for direct response lead generation.
Backlinks play a huge role in your website's referring traffic and domain authority score. But developing a backlink strategy and executing it tactically is a major time suck. We'll start with a backlink audit to determine which sites deliver quality traffic (and why). Then, I'll leverage my online media, blogger and influencer network to place original content that drives serious "link juice" to your website.
Blogging, e-newsletters, brochures, e-books ... you are painfully aware of all the owned media boxes you're supposed to check. But who has time for offense when your days are spent on defense? Having spent 16 years in the agency world, I was constantly helping clients with their outbound marketing. I'm happy to provide straightforward package rates for multiple blogs, e-newsletters, downloadable PDFs and other marketing collateral.
An assignment, a word count and a deadline: that's all I require. Leave the sources, images and other dirty work up to me. My freelance outlets currently include GOLF Magazine, Golf Oklahoma, Golfdom, Golf Tips, Club & Resort Business, Club Management, PGA Show Insider and many more. Having worked at a top 100 circulation newspaper (Charlotte Observer), I write to Associated Press style guidelines, or specific styles stipulated by individual outlets.