Content marketing has the highest ROI of any marketing channel. It builds awareness among highly-targeted audiences and buyer personas, and provides crucial touch points throughout the sales funnel. Certified through HubSpot, I help clients create strategic, sustainable approaches to developing, distributing and measuring content that attracts, engages, delights and converts.
Modern public relations, i.e. earned media, is a cornerstone of effective content marketing. More than 90% of all media placements are now online. And media websites have high domain authority scores, providing quality backlinks and referral traffic. Public relations integrated with content marketing delivers both short- and long-term results for the top and bottom lines.
MARKETING & AD COPYWRITING
Billions of ad impressions are served daily on Google and Facebook. Only those with tightly-written copy and strong-calls-to action will standout. Copywriting (especially for conversion) is one of the least understood disciplines in digital marketing. I'll help you create headlines, taglines, ad copy and landing pages that work hard for direct response lead generation.
Backlinks play a huge role in your website's referring traffic and domain authority score. But developing and deploying a backlink strategy is a major time suck. We'll start with a backlink audit to determine which sites deliver quality traffic (and why). Then, I'll leverage my online media, blogger and influencer network to place original content that drives "link juice" to your website.
Blogging, e-newsletters, brochures, e-books; you are painfully aware of all the collateral boxes you're supposed to check. But who has time for offense when your days are spent on defense? Having spent 16 years in the agency world, I was constantly helping clients with their outbound marketing. I'm happy to provide straightforward package rates for multiple blogs, e-newsletters, downloadable PDFs and other marketing collateral.
An assignment, a word count and a deadline: that's all I require. Leave the sources, images and other dirty work up to me. My freelance outlets currently include Discover South Carolina, GOLF Magazine, Golf Inc., Golfdom, Club & Resort Business, Club Management, GolfGuide.com, Golf Central, Golf Vacations and many more. Having worked at a top 50 circulation newspaper (Charlotte Observer), I write to Associated Press style guidelines, or specific styles stipulated by clients and media outlets.