Content marketing has the highest ROI of any marketing channel. It builds awareness among highly-targeted and motivated audiences and provides crucial touchpoints throughout the sales funnel. Certified through HubSpot and Content Hacker, we help clients create strategic, sustainable approaches to developing, distributing and measuring content that attracts, engages, and converts.
Modern public relations, i.e. earned media, is a cornerstone of effective content marketing. More than 90% of all media placements are now online. And media websites have high domain authority scores that provide quality backlinks and referral traffic that bolster SEO. "PR" integrated with content marketing delivers both short- and long-term results for the top and bottom lines.
There's a saying in digital copywriting: the riches are in the niches. My niche is email and Facebook ad copywriting, plain (but never) simple. I've spent the last three years honing my email marketing game by aligning with the best: Justin Goff, Guillermo Rubio, AWAI, HubSpot, Copyblogger and Content Hacker. I've written hundreds of revenue-breaking emails and high ROAS for many of my clients.
Backlinks play a huge role in your website's referring traffic and domain authority score. But developing and deploying a backlink strategy is a major time suck. We'll start with a backlink audit to determine which sites deliver quality traffic (and why). Then, we leverage our online media, blogger and influencer network to place original content that drives "link juice" to your website.
Blogging, e-newsletters, brochures, e-books; you are painfully aware of all the collateral boxes you're supposed to check. But who has time for offense when your days are spent on defense? We're happy to provide straightforward package rates for multiple blogs, e-newsletters, downloadable PDFs and other marketing collateral.
Freelance outlets currently include Discover South Carolina, GOLF Magazine, Golf Inc., Golfdom, Club & Resort Business, Club Management, GolfGuide.com, Golf Central, Golf Vacations and many more. Having worked at a top 50 circulation newspaper (Charlotte Observer), Shane writes to Associated Press style guidelines or specific styles stipulated by clients and media outlets.